Expand Your Customer Base
List Your Business to Show LGBTQ People That You Provide a Welcoming and Judgement-Free Experience.
Get Started with a FREE Business Listing
Silent Struggles That Impact Your Business
LGBTQ people are faced with an awkward moment in nearly all of our purchasing and hiring decisions. Do we correct the sales rep who mistakenly assumes our gender (or that of our partner)? Do we adopt the role of a 'normal' person to avoid uncomfortable exchanges? Or, do we embrace our identity and take our business elsewhere? Show LGBTQ people that they'll never face one of these uncomfortable decisions with you. Claim your free business listing ›
28% Higher Median Household Income
According to the latest 2020 US Census, gay, married couples have more disposable income than opposite-sex, married couples; a gap that has been trending higher since 2014. Break into the LGBTQ market with a Discover Equality business listing and start attracting new customers.
List Your CompanyBe Discovered by Loyal LGBTQ+ Customers
Get listed in the only business directory created specifically for LGTBQ people. Your listing shows LGBTQ people that you provide a safe and welcoming space to do business. Signup and gain an added boost of consumer-confidence that translates to new revenue.
List Your BusinessMore than 23 Million Americans Identify as LGBTQ
If the entire LGBTQ community comprised their own US State, they’d be the 3rd largest by population. Yet, this group is one of the most underserved; a missed opportunity for 31 million small businesses in America. Discover Equality is here to fill that gap. Join today and tap into a segment that’s 23 million strong.
Get Started for FreeConnect with New Customers
Discover Equality is a collection of companies that the LGBTQ community can feel comfortable doing business with. Places that don't presume to know their customers’ gender, preferences, or partners. Places where everyone is accepted without judgement. Sound like you?
Connect with LGBTQ CustomersClaim Your Free Business Listing
Promote your company to local LGBTQ customers and start generating new leads. Millions of businesses are missing out on one of the largest, untapped consumer-segments in America. Get a leg-up on the competition with a free business listing on Discover Equality.
Get Started with a FREE Business Listing
A Small Pledge That Says a Lot
I promise to uphold a commitment to inclusivity and equality in all aspects of my business. I refuse to discriminate based on age, race, ethnicity, disability, sexual orientation, gender identity, political ideology, marital and family status, socioeconomic status, religion, faith, color or national origin. I instill these values in my employees, contractors and associates and do not accept prejudiced intolerance toward my customers.
Take the PledgeFAQs
Do I need a Credit Card to Signup?
No. Memberships starts at just $0 with no credit card required to join. Optionally, you can choose a paid membership for greater exposure. All paid memberships come with a free trial and no commitment. Cancel anytime without the need to call or email (it’s just a simple button click).
How Do I get the Special 90 Day Free trial?
For a limited time during our launch, we are offering the first 10 businesses in every area an extra 60 days to try us out. If you’re one of the first to join, you’ll automatically be presented with the limited-time, 90 day offer. You’ll see this promotion before any payment info is required so you can make the right decision for your business.
Do all memberships come with a free trial?
Yes. Free memberships are free for life and all paid upgrades include a free trial period. During your trial, you can upgrade, downgrade or cancel without any charges. If you love the service like we think you will–awesome–you’ll continue to receive upgraded benefits after your trial period ends. If you’d rather downgrade to the free tier, that’s ok too; just cancel before your trial ends and you’ll never be charged for joining.
What’s Included in a Membership?
With a membership on Discover Equality, you receive a business listing in our Member Directory that consumers use to search for LGBTQ friendly companies like yours. Joining is free and optional upgrades are available to feature more of your company details.
Who is behind Discover Equality?
Behind Discover Equality is a gay, married couple that calls Michigan home. When searching for businesses, we want more than just stars and reviews. We want to go into a purchasing decision feeling relaxed, knowing that the employees, sales reps and owners won't make assumptions or judgements. We want to feel good about the people our money supports.
Claim Your Free Business Listing
Promote your company to local LGBTQ customers and start generating new leads. Millions of businesses are missing out on one of the largest, untapped consumer-segments in America. Get a leg-up on the competition with a free business listing on Discover Equality.
Get Started with a FREE Business Listing
